Walk the Talk

How do companies leverage the anchoring bias?

Anchoring Bias, Choice Architecture, Decision making, Walk the Talk

Why we, as consumers, should care about the Anchoring bias? Because most of companies are very well aware about it and they strategically leverage it to influence our perceptions of pricing and value. Many use it ethically and responsibly. Some other might spoil it. In this article we will go through 2 pricing strategies (kinda […]

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Default Bias, laziness and financial choices

Walk the Talk

This article, as part of “Walk the Talk” series, delves into the intriguing relationship between choices and laziness. It explores the default option effect and the default bias, showcasing real-life examples such as auto-renewals, online purchasing defaults and public policies. By understanding how defaults influence decisions, readers can harness their own laziness to make beneficial

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